What to charge
Price levels, structures and discount policy: where margin is being lost, and what to change.
Commercial decisions you can act on.
Pricing, customers and new markets: a clear answer, the numbers behind it, and a plan your team can run.
Arrange a conversationWhen clients
call us
- Discounting has drifted, and no one owns the policy.
- Revenue is growing faster than margin.
- Valuable customers are leaving, and the reasons are unclear.
- A new market or product is on the table, without a clear case for or against.
Services
Which customers to back
Which customers and segments make money, what drives retention, and where to invest.
Whether to go
An independent go or no-go on a new market or product, built to stand up to a board, bank or investor.
How we work
Senior-led
The person you meet is the person who does the work, start to finish.
Fixed scope and fee
Scope, timeline and price are agreed before work begins.
Implementation in mind
Advice shaped by time on the client side.
Experience behind the work
Advising listed companies and multinationals in telecoms, technology and financial services, across Africa, the Middle East and Europe.
Where should listed African telecom operators set their prepaid prices?
Segmentation, bundling and pricing analysis tested across the prepaid base, shaping which campaigns and offers went to market.
Should a Gulf investment bank enter East African digital infrastructure?
Feasibility work that led to investment in data centre, fibre and renewable energy.
How should a smaller mobile operator compete across two African markets?
A long-standing relationship advising at executive level on the commercial decisions behind market share growth.
How should a London technology consultancy reposition and price its services?
A new service offer and pricing structure, taken to market under a refreshed brand.
About Wonder Strategy
A Lisbon-based commercial strategy consultancy, built on experience from both the consulting and the client side.
We work in English and Portuguese.
Have a decision on the table?
If it concerns pricing, customers or a new market, we would be glad to discuss it.
Privacy statement
Last updated: 15 October 2026
Who we are
This website is operated by Wonder Strategy, Lda (“Wonder Strategy”, “we”), Lisbon, Portugal. For any privacy question, contact [email protected].
What we collect
We do not use contact forms, analytics or advertising tools on this site. The only personal data we receive is what you choose to send us by email, typically your name, email address, organisation and the content of your message.
How we use it
We use the information in your email only to reply to you and, if relevant, to discuss and deliver our services. We do not sell or share it with third parties for marketing.
Legal basis
We process your data on the basis of our legitimate interest in responding to enquiries.
How long we keep it
We keep correspondence for as long as needed to deal with your enquiry or any resulting engagement, and as required by Portuguese law for business records. After that, it is deleted.
Third-party services
This site is hosted by Carrd, and its fonts are provided by Google Fonts. When you visit the site, these providers may process technical data such as your IP address in order to deliver the page. Their own privacy policies apply.
Your rights
Under the GDPR you can ask to access, correct or delete your personal data, or object to its processing. Email [email protected] and we will respond within one month. You also have the right to complain to the Portuguese data protection authority, the Comissão Nacional de Proteção de Dados (www.cnpd.pt).
Changes
We may update this statement from time to time. The date above shows the latest version.